In the early months of this year I read and heard several references to a soon-to-be published book: Wild Courage by Jenny Wood. My interest was piqued further after I viewed a Livestream of an episode of the podcast ‘A Productive Conversation‘, in which the host, Mike Vardy, chatted with the author about her book (A Productive Conversation: Episode 611 – Jenny Wood talks about wild courage and fearless self-advocacy). I duly ordered the book and began reading it soon after it arrived on my doorstep, optimistic that it was going to be an interesting and enjoyable read.
Wood’s basic idea is that in order to progress we need to have courage – to push through fear of the unknown, fear of discontent, fear of failure and fear of judgement by others. She argues that successful people feel, but put aside, all of this fear, becoming their own strongest advocate, and having the courage to take whatever steps are necessary to advance towards their goal(s).
The distinctive feature, or twist, in Woods espousal of this feel the fear and do it anyway approach to life is that she identifies nine traits that generally hold negative connotations, and then recasts each of them as a type of courage that the reader is encouraged to develop and deploy. The nine traits, and their associate courage, are as follows:
- WEIRD – the courage to stand out
- SELFISH – the courage to stand up for what you want
- SHAMELESS – the courage to stand being your efforts and abilities
- OBSESSED – the courage to set your own standard
- NOSY – the courage to dig deeper
- MANIPULATIVE – the courage to influence others
- BRUTAL – the courage to protect your time and energy
- RECKLESS – the courage to take calculated risks
- BOSSY – the courage to listen and lead
I don’t think there’s anything wrong with this approach, in fact I think it provides an interesting route into thinking about this territory…
(can you tell that there’s a but coming?)
…but what I wasn’t expecting from the book, and what disappointed and annoyed me as I read it, was the way that at every turn Wood focused on deploying all of this courage in one area only – career advancement and promotion – so much so that I was left feeling rather battered by the notion that this is the only thing that really matters in life.
At various points in the book I found my anger rising as Wood gave precisely the kind of advice that I detest. For example, in Brutal she instructs readers to ‘let the tree fall‘, i.e. to skip ‘unimportant’ tasks quietly. She suggests that ‘if they’re actually necessary, they’ll come around again, and you’ll have been busy doing unambiguously important work in the meantime.‘. To this I say ‘no, no, no‘. There is nothing more annoying than colleagues who fail to respond to simple requests for information citing the ‘if it’s important I’ll be asked again’ line of reasoning… It’s selfish, inefficient, and plain and simply rude; it says to the person who has sent the request that their time is not important and that it is yours to waste. No, just respond to the request promptly and don’t force people to keep track of your lack of response and to ask twice, or however many more times it takes to rouse you out of your own little world… [rant over]
I also found Wild Courage to be guilty of over-using the ‘personal story’ approach to illustrating the points that were being made. Perhaps some readers like this kind of thing. The odd personal story is fine, I think, but please sprinkle in a few from different scenarios, different worlds, other people etc., so that not every example is drawn from the world of working for Google.
In the end, I found myself frustrated by my reading of Wild Courage. It’s not that the approach and the ideas contained in the book aren’t valid. In the end, the courage that might stem from embracing each of the ‘negative’ traits can be expressed in a nice, succinct and positive manner that has much wider application that career advancement simply by putting the word courage to one side in each phrase. Then, the lessons that flow from those nine traits become a simple set of instructions:
- stand out
- stand up for what you want
- stand behind you efforts and abilities
- set your own standard
- dig deeper
- influence others
- protect your time and energy
- take calculated risks
- listen and lead
which to my mind is a whole lot easier to absorb and a lot more useful than getting caught up having to justify the adoption of those negatively associated words, spinning the idea of courage out of them and suggesting that there is something a little wild about doing so. And what’s more, it’s a set of instructions that is clearly applicable to almost every aspect of life and not just the narrow, corporate-career-focus that Wood chooses to target.
Tim O'Hare 